Brewing Tree Beer Company

Privacy Policy

Last updated October 8, 2026

Brewing Tree Beer Company ("Brewing Tree," "we," "us") runs brewingtreebeer.com. This policy explains what information we collect when you use the site, how we use it, and the choices you have. If you have questions, reach us at events@brewingtreebeer.com or the address at the end of this page.

You must be 21 or older

This site is intended for adults of legal drinking age. We do not knowingly collect information from anyone under 21, and the site is not directed to children.

Information we collect

Information you give us. We collect the details you enter when you:

• sign up for our email or text list (email address, phone number);
• place an order or buy a gift card (name, email, and, for shipped items, a delivery address; gift-card recipient details you provide);
• request a group reservation, book a private event, or ask for a catering quote (name, email, phone, event details);
• apply to sell at our Roots Market (name, email, phone, business details);
• leave a review or otherwise contact us (the name and message you submit).

Payment information. Card payments are processed by Square. Your full card number is entered directly with Square and is never seen or stored on our servers. We keep a record of the order and the last four digits for reference.

Information collected automatically. Like most sites, our servers log basic technical data (IP address, browser type, pages visited). We measure traffic with Matomo, a privacy-focused analytics tool we host ourselves. If you reach our site from one of our ads on Facebook or Instagram, we also tell Meta when you send us an event inquiry or pay a deposit; see “How we share your information” below.

Cookies

We use a small number of cookies:

• Essential cookies that keep you logged in during checkout, remember your cart, protect forms against fraud, and record that you have confirmed you are 21 or older, and, if you arrived from one of our Meta ads, the ad-click identifier that came with you.
• Analytics cookies set by our self-hosted Matomo to understand how the site is used. These are first-party only.

You can block or delete cookies in your browser; the essential ones are needed for ordering and the age confirmation to work.

How we use your information

• fulfill your orders and deliver gift cards;
• respond to reservation, event, catering, and vendor inquiries;
• send you news and announcements if you asked to receive them;
• operate, secure, and improve the site;
• meet legal and tax obligations.

How we share your information

We do not sell your personal information. We share it only with the companies below, and only for the reason given for each:

• Square — payment processing and order management.
• Amazon Web Services — website hosting, file storage, and delivery of our emails.
• Matomo — analytics, hosted on our own infrastructure.
• Meta (Facebook and Instagram) — only if you reached our site from one of our Meta ads. When you send an event inquiry or pay a deposit to hold your date, we tell Meta it happened. With that we send your email address and phone number in hashed form (a code rather than the plain text, which Meta can match to an account), the ad-click identifier, and your IP address and browser type. Meta uses this to measure which ads work and to show our ads to people more likely to book with us. We send it from our own server; there is no Meta pixel or other Meta tracking code on our pages. Virginia law counts this as targeted advertising, and you can opt out on our Ad choices page. We also treat a Global Privacy Control signal from your browser as an opt-out. Meta handles this information under its own privacy policy.

We may also disclose information if required by law, or to protect the rights, safety, and property of Brewing Tree, our guests, or others.

The map on our Visit page

Our Visit page can show a map drawn by OpenStreetMap. It does not load with the page: nothing is requested from OpenStreetMap unless you press “Show the map,” and until you do, they see nothing of your visit. If you do load it, the map comes from OpenStreetMap’s own servers, so — as with any site you open — they receive your IP address and browser details and handle them under their own privacy policy. We set no advertising cookies for the map, and we send them nothing about you.

Marketing emails and texts

If you join our list, every marketing email includes an unsubscribe link, and you can opt out at any time. Messages tied to something you asked for — an order receipt, a gift-card delivery, a booking confirmation — are not marketing and are sent regardless of your marketing preferences.

Social media and our use of platform tools

If you follow or message us on Instagram, Facebook, or TikTok, your activity on those platforms is governed by their own policies. When we publish to our own social accounts through those platforms' developer tools, we use them only to post our own content to our own Brewing Tree accounts and to view analytics for those same accounts. We do not access, collect, or store the personal data of other users of those platforms.

How long we keep it

We keep personal information for as long as needed to provide what you asked for and to meet legal, accounting, and tax requirements, then delete or anonymize it. We delete the ad-click identifier from a Meta ad once your deposit is paid or your inquiry is closed, and never keep it longer than 90 days.

Your choices

You can ask us to see, correct, or delete the personal information we hold about you, to stop marketing to you, or to stop reporting your inquiry or deposit to Meta. Email events@brewingtreebeer.com and we will respond within 45 days. Some records tied to completed purchases may be retained where the law requires.

To opt out of targeted advertising, use our Ad choices page or email us. If we decline any privacy request, you can appeal by replying to our answer. We will respond to your appeal within 60 days, and if we still decline, you can contact the Virginia Attorney General.

Security

We take reasonable measures to protect your information, including handling payments through a PCI-compliant processor. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

Changes to this policy

We may update this policy from time to time. When we do, we will change the date at the top of this page.

Contact us

Brewing Tree Beer Company
9278 Rockfish Valley Hwy, Afton, VA 22920
events@brewingtreebeer.com · (540) 381-0990